I know this is old in internet time, but I just can’t stop watching this butter commercial. Maybe it’s all the “Big Game” hype that has me commercially minded this week, but still. The color is obviously eye-popping and it’s about food, so there’s that connection. But I think it’s actually the sound design under the creepy vocal line that has me obsessed.
That said, director Dougal Wilson clearly has a handle on the visual. Here’s another one of his creations:
Aww…I feel emotionally manipulated, which I’m pretty sure means it worked.